I enjoy my work most when I have the privilege of working with great clients on interesting projects. Over the past few years I’ve worked on not only the identity and collateral, but also the website for No More Excuses. Professional speaker Sam Silverstein even sought out my advice in editing and writing the humorous program. And being that he’s of my direct lineage, I get the privilege of working on my father’s project whenever he needs.

For the No More Excuses identity I wanted to create a bold, edgy mark that reflected the attitude the program conveys. It was important promotional materials achieved the same result, and combining great photography with a pop-up style DVD mailer provided successful results.